Growing Fast

Country of Origin

Key Markets




Buying Power



Foreign Born


Other Research

The Hispanic American Financial Experience, 2014 Prudential Research

According to the most recent U.S. Census, Hispanics are the fastest growing population segment in the country, expected to grow 167% from 2010 to 2050. By comparison, the total population is only projected to grow 42% during the same timeframe. This continued and significant population growth will affect Hispanics’ personal financial outlook, both in the short and long term.

Supporting & Caring For our Latino LGBT Youth, 2013 Report

We live in a time of unprecedented social and political progress toward equality for lesbian, gay, bisexual, and transgender (LGBT) Americans. Sports figures, religious leaders, and celebrities are coming out or speaking up for fairness. Public opinion in support of LGBT inclusion and equality, including among Latino Americans, grows daily. The youth of today — Generation Equality — are the most open and accepting in our history.

State of the Hispanic Consumer: The Hispanic Market Imperative, 2012

Section One: Latinos are vital to America’s future

Section Two: Latinos are at the intersection of language, technology and media

Section Three: Latinos have differentiated consumption

2010 Census Briefs

Age and Sex Composition: 2010

The Hispanic Population: 2010

 Access the Audio:
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 Webinar Presented on May 26 2011

The Hispanic Population: 2010

This report looks at an important part of our nation’s changing ethnic diversity. It is part of a series that analyzes population and housing data collected from the 2010 Census, and it provides a snapshot of the Hispanic or Latino population in the United States. Hispanic population group distributions and growth at the national level and at lower levels of geography are presented